> Welcome HAS CREATED THE CLUB “OlfactoryResort” which is the most advanced point of communication to highlight to the end customers the choice of high-level hospitality, engaged in the sensory journey, which excites and loyalises the final customers;
> The customers of Welcome Spa are entitled to “Olfactory Resort Club” if they have stably started the proposal of the olfactory path for their final customers;
> The facilities that are part of the Club are entitled to use the “OlfactoryResort” logo, also as an additional sign, and are identified by customers on social networks and search engines, thanks to this exclusive brand for their particularity of innovative structures and trend; in addition, the hotel enjoys free services and marketing support offered by Welcome Spa;
> The participation in the Club entitles the accumulation of points which are transformed into free events, dedicated marketing actions, social campaigns and discounts on products and fragrances.
AN EXCLUSIVE CLUB FOR SUCCESSFUL ENTREPRENEURS:
THE PREMIUM POINTS
The adherent structures accumulate loyalty points that give then right to the choice of a range of benefits that Welcome will provide free of charge.
The points are accumulated through:
> Turnover vs. Welcome;
> Number of rooms participating in the olfactory path (with linen fragrance);
> Global service contracts with Welcome (laundry + cleaning + facility + fragrance line);
> «Bring a friend hotel», that is to encourage the entry into the club of an important hotel, recommended by those who are already associated;
> «Racconta Welcome» video testimonials and reviews on our service by the Hotel Manager;
> Have at least 4.5 points out of 5 in the TripAdvisor reviews.
THE BENEFITS OF THE ADHESION TO THE OLFACTORY RESORT CLUB
1 > MARKETING AND SALES CONSULTING
« Whether you have a managerial hotel or a small hotel led by you and your family, you cannot do without marketing: you need to know where you are, in what direction you are going, your goals, how to reach them. Marketing is your toolbox, from there you will take what you need, because every hotel needs its working tools. The important thing is to know how to choose the right ones to make the difference. We can work together.
To help you the best, we always start from the knowledge of your hotel, or its characteristics, both as a structure and as a service, who are the customers and what they want, what are the major competitors, sales channels, pricing policy, promotions. With this information in hand, we decide together objectives and strategies.»
(This is the promise of the Partner Consulting Firm of Welcome in favor of our customers)
2 > THE EVENTS
A – At the adherent structures are organized, edited by Welcome, meetings, debates and conferences on tourism, on neuroscience as an understanding of the needs of the end customer, consumption trends and habits of travellers (both tourist target and business);
B – Social campaigns on FB, promoted by Welcome and addressed to the final customer, with competitions with prizes with the object «Which fragrant holiday would you like?»;
C – Academy of Tourism, for training as housekeepers, chambermaids and room staff, in preparation (partnership with the University of Teramo, Faculty of Communication Sciences);
D – Space reserved on our site, within the area «Olfactory Partners» to convey promotional messages from the partner structures of Welcome;
E – Support for obtaining facilitated funds for qualitative upgrading of client structures (in partnership with consulting firms).
3 > THE NETWORK
Monthly meetings between entrepreneurs in the sector also from other regions to compare and share the best practice, by Welcome, and with category representatives.
Twinnings between hotels in different regions with cross promotion summer-winter (hotel inland areas with hotels in coastal areas, exclusive discounts).
Free organization and management Hotel events for employees (team building).
4 > THE BENEFITS
Discounts upon achievement of “target turnover” on the contract concluded;
One year of free service facilityif the member has contracted both laundry and cleaning;
Gadgets for customers on special occasions (eg Valentine’s Day, March 8th, etc.)